Cooking needs a variety of instruments. It is the hardware industry in both traditional and emerging products and services. The so-called traditional mainly refers to the 1980s as the base material is aluminum and iron products produced; the so-called emerging not only material difference is changed (stainless steel cookware has a beautiful appearance, durable, rust-proof; non-stick coating in the outer lining of having fast heat conduction, health, deformation, etc.), and the use of products, functions, etc. can to meet consumer needs as the starting point, constantly updated, constantly changing, completely changed in the past few decades has always been the same old faces. Product quality has been significantly improved; varieties from dozens to thousands; from import substitution to export directly to other aspects of rapid development. A leisurely novel style, complete functions, advanced technology, safe and reliable new cookware gradually enter Chinese ordinary family kitchen.
First, the industry's status quo
1, cooking is an important part of China's hardware industry is closely linked with people's daily life, life is the most basic household consumer goods, which directly affected the people's interests, lifestyle, quality of life impact, prior to the 1960s , the market only a wok or other simple cooking utensils. Even in the 1980s, only aluminum pots and cookware market wok, aluminum pots but ticket supply is not sufficient to meet demand. Since 90 years now, with the reform and opening up, the introduction of foreign advanced technology and people's living standards rising, the demand for cookware market more widely, especially in China's vast consumer is in full transition from subsistence to a well-off today this demand is more obvious. Therefore, all kinds of colorful, advanced features cookware, pressure cookers from different materials, non-stick cooker to induction cooker and other cooking products onto the market, great to meet the needs of consumers at different levels. With the improvement of living conditions and water, electricity, gas and other facilities into the kitchen for a wide variety of high-end cookware products to enter millions of households to create the conditions, but also for cooking products, the company offers a broad space for development and survival of rare development opportunities.
2, the current of cookware market's main products are different materials of the pressure cooker, ordinary pot, iron and non-stick cookware, electric cookers and so on. Among them, the pressure cooker since the birth of the 1960s, to provide a quick energy-saving, time-saving, convenient, be accepted by consumers, it has formed a relatively mature market. According to incomplete statistics, in 2002 the production of over 20 million, if the average 150 yuan / port sales will exceed 30 billion yuan. Normal class pot main pot, milk pot, frying pan, steamer, kettles and other products, product diversification present the material, but also the most popular type of pot is a necessity for human survival. Market demand can not be accurately calculated, demand is also estimated that at least hundreds of millions of the mouth each year, with sales of about 30 billion yuan; stainless steel pots and pans look beautiful, perfect structure, but also has a durable, corrosion-resistant, rust-proof, easy processing, deformation, etc., in foreign markets is cooking the mainstream products in the country has become a high-end kitchen cookware products, with annual sales of about 20 billion yuan; non-stick series has a beautiful shape, novel, non-stick cooking, paste, easy to clean, washable, non-toxic, tasteless, the majority of consumers, become the darling of the cooker ranks. According to incomplete statistics production in 2002 reached 90 million, of which 30 per cent of domestic sales, with sales of about 1 billion -15 billion, growing faster speed is anticipated. Some enterprises in 2002 compared to 2001 growth of 8-9 times; the advent of a variety of electric cookers, cooking products means that our country is moving towards the era of kitchen appliances.
3, domestic cooker technology industry, from the 1960s to the 1990s basically no development, 90% of the aluminum-based products, the core technology mainly for cold stamping, Common mold manufacturing and surface treatment manual operation, low technology content . In recent years, under the guidance of national industrial policy, eliminated backward "shore vulgar" mill equipment, cooking utensils several major domestic manufacturers seize the opportunity to take the lead in developing new products to promote rapid development of the industry trend, and gradually shorten advanced manufacturing technology gap with international cooking. The first is the material changes, alloy and stainless steel sheets for the manufacture of composite materials, the application of new materials to promote the improvement of cold stamping technology. At the same metal mold manufacturing technology is also an important basis for the development of enterprises cookware, aluminum alloy material currently on the cooking surface treatment experienced oxalate oxidase, soft oxidation sulfuric acid oxidation process technology, will gradually develop into the future mainstream hard oxidation technology and toward the international fashion composite sheet development. The emergence of new cookware with high-tech, environmental protection is not only in the kitchen, cooking requirements to improve the environment, more importantly, compared with traditional cooking, it increased the technical content, pay attention to the needs of humanity, makes cooking easy simple and quick, so home life is more intimate, with prices gradually become more reasonable, to meet the consumer psychology.
With the rise of Chinese kitchen and toilet revolution, mainstream much consumer attention and development of the revolution in the 21st century kitchen. Kitchen improve water, electricity, gas and other facilities, the development of electric cookers cookware industry has become a bright spot and hot spots. Overall, China's household kitchen electric cooker market is still in its infancy stage. According to the survey, with the rate of urban households it is still very low, less than 1% in rural areas is basically in the blank. Thus, electrical cooker products, automation, intelligent, beautiful and yet another will be the development trend of cookware industry, and the resulting functional is also able to tend to people's health, to provide more convenient and help.
China's accession to WTO, the domestic international market trends are becoming evident. Although it is a kind of cookware manufacturing certain technical content of labor-intensive industries, but also the fact that labor-intensive. Therefore, some developed countries aimed at the Chinese market, cheap labor, have to set up factories in China, its processing bases to China, some Chinese OEM licensing process in some directly to the Chinese procurement market, the domestic market is an indisputable international fact.